Everyone loves feeling like they’re in on an exclusive deal, so why not offer a loyalty program to your customers?
Lots of small business are finding the benefit of implementing loyalty programs.
You can use loyalty programs a few different ways, but here are some of the easiest ways to offer incentives.
Customers are more likely to return to your business if you offer rewards for multiple visits.
In an age where online shopping sites, like Amazon, are forcing the closure of brick and mortar businesses right and left, it’s become important to offer your customers something to assure they continue to patron your business.
Many cosmetic companies have found great successes with their customer loyalty programs. Brands like Mac, Ulta, and Sephora continue to stay relevant as other stores are closing up shop.
Coffee chains such as Starbucks and Caribou Coffee are offering enticing discounts for having a simple refillable gift card or giving a free drink every few purchases.
Market your brand
Consumers have an overwhelming number of choices when and where they shop. Do you want them to remember your business over another? A loyalty program card could be your answer.
Having a physical card in their wallet helps them remember your business and return. Even better if they just need their phone number to add to their rewards at checkout.
As a fan of shopping, I like when I have reward cards for business, especially when I don’t need to sign up for a credit card to earn points.
Reward those who spend
Who doesn’t love a gift on their birthday? Or a discount during the holiday season? Some of the best-loved businesses who stay in their customer’s hearts are the ones who reward their customers with small gifts on significant days.
These things don’t cost tons of money but can mean a lot to your clients. What’s fantastic is a great loyalty program can automatically track all that information, and prompt the offer during the appropriate time.
You don’t have to do any extra work, and your customers feel like you did.
Let loyalty programs take your business to the next level
Starting a loyalty card program is just the beginning. There are more ways that you can augment your card program to market and grow your business. Let BNG show you how to take your program to the next level.
Click here, and we’ll answer any questions you may have about starting a loyalty card program.